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Why can Jordan become a sub brand of Nike? Kobe can't. What

2021-06-03 11:00www.AirJordanTrade.com SNEAKERS
It can be said that there is no Nike without Jordan. Jordan saved Nike. Jordan's appearance is a timely help, while Kobe is the icing on the cake for Nike. When Jordan signed with Nike, it was the most difficult time for Nike. Jordan saved N
It can be said that there is no Nike without Jordan. Jordan saved Nike. Jordan's appearance is a timely help, while Kobe is the icing on the cake for Nike. When Jordan signed with Nike, it was the most difficult time for Nike. Jordan saved Nike, and Nike made Jordan.
 
Jordan's success is also due to the promotion of NBA to the whole world. Before Jordan entered the league, he became a national idol. In the draft of that year, Jordan was a popular talent. Many teams wanted to sign Jordan with a talent card, but the Bulls didn't give it away. The Bulls didn't sell it.
 
1984 was a big draft year. Olajuwan, Jordan and Buckley were all the players Nike wanted to sign. However, Nike was no better than now. At that time, the NBA was dominated by converse and Adidas in northern Europe. Nike only occupied a small part. They needed a chance to enter the NBA. At that time, Nike prepared 2.5 million dollars to sign Jordan, The $2.5 million of the rookies in 1984, such as bowey and Buckley, is not comparable to the $2.5 million now.
 
It has to be said that Nike scouts are really good-looking and a loyal fan of Jordan. When Nike players first saw Jordan perform on the court, they realized that Jordan has great commercial value, so he proposed to Nike that Jordan should sign even with 2.5 million dollars.
 
You know, Jabbar's one-year shoe contract was only $100000. At that time, Jabbar was a superstar in the NBA. How can a rookie get such a big contract? Nike insiders must strongly oppose it. However, with the strong insistence of Nike scouts, they finally gave Jordan a 5-year $2.5 million contract. But will Jordan agree?
 
Jordan said: his favorite shoes are Adidas. Before signing Nike, he didn't wear Nike shoes at all. Nike is not in Jordan's eyes at all. Although Jordan has offered such a big contract, Jordan has tried Nike's shoes all over Nike's exhibition, but it has not made Jordan interested. Nike won the bet, Adidas did not choose to match Nike's contract, and Nike snatched Jordan, letting go of the future God of basketball, making nike the number one sports brand now.
 
Nike provides Jordan with the best benefits, and plans the world-famous air jordan production line with Jordan's agent. At the same time, every pair sold, Jordan will have a 25% profit. Jordan also has equity. For the sake of insurance, Nike also has additional conditions, including getting the best rookie, becoming an all star, scoring 20 + per game, and selling 4 million US dollars of shoes in three years, If not, then the five-year contract ends two years ahead of schedule, it seems very difficult to add items, Kobe has not experienced, after Jordan easily met these conditions.
 
Jordan is an entrepreneurial partner with Nike, and Nike has long been an integral part of Kobe Bryant is just a icing on the cake after Nike grows up. Basketball court is also, Kobe can only infinitely close to Jordan, but is unable to surpass Jordan, no one can.
(Editor:hsg588)
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